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Biography

In Web development since 1994, Shelley’s primary focus was e-commerce integration for small business prior to joining the communications team at Southern Arkansas University at Magnolia in 2005. She is the sole Web professional on a 100-year-old campus with more than 3000 undergraduate students, a thriving graduate studies program, and 400 faculty and staff. Shelley’s primary focus is now managing a variety of content providers and juggling the site needs of several dozen departments while also supporting recruiting and retention initiatives campuswide. She also handles all social networking and outgoing e-mail marketing communication for the entire University and has been honored with district CASE awards yearly from 2006-2009 for her work. In 2010 she was inducted into both Alpha Chi and Beta Gamma Sigma academic honor societies and won two first place awards for Management and Information Management at the Phi Beta Lambda state leadership conference.

Shelley is entering her fourth year on the Program Committee for the Higher Education Web Professionals (HighEdWeb) conference, is actively involved with the higher education and WordPress communities online, displays all the symptoms of Twitter addiction (@shelleykeith) and may have actually launched the first University Facebook page. Currently in the midst of a campus-wide WPMU implementation, she’s incredibly happy the days of 16,000 static pages and duplicated template files are behind her.

One day she’d like for CSS to stop hating her. Fingers crossed.

Specialties

  • Wordpress, WPMU, and BuddyPress. Customer satisfaction and project production quality control.
  • Ecommerce integration for small to mid-size companies. Content management implementation, needs assessment.

Experience

Technical Reviewer – Beginning WordPress 3.0 at Apress, January 2010 – Present

Track Co-Chair – Applications & Standards at HighEdWeb Association, March 2007 – Present
Solicit, review, and establish track sessions. Serve as a point of contact for presenters and attendees. Run like a maniac for a few days in October.

Web Site Coordinator at Southern Arkansas University, August 2004 – Present
Managing a variety of content providers and juggling the site needs of several dozen departments while also supporting recruiting/retention initiatives campus-wide. Currently in the midst of a (single-handed) campus-wide WPMU CMS implementation.

Partner at Jannoo, 2003 – 2007
Project management and long term client site maintenance for web development projects.

Development Director at I.E. LLC., June 1994 – November 2003
Managed all external and internal development projects. Coordinated efforts between consultants and internal staff. Charged with writing project definitions and technical documentation. Communicated with clients throughout the project and managed user training upon project completion. Was also primarily responsible for business development projects including new product lines, promotions and strategic alliances.

Education

Southern Arkansas University
B.B.A., MIS, 2005 – 2011
Activities and Societies: Phi Beta Lambda, Beta Gamma Sigma, Alpha Chi

Mount Mary College
Behavioral Science, 1995 – 1996

Honors and Awards

  • CASE District IV Award of Excellence – World Wide Web Site – 2006, 2008
  • CASE District IV Award of Excellence – eNewsletter – 2007
  • Admissions Marketing Report Merit Award – eNewsletter – 2007
  • Phi Beta Lambda State Leadership Conference
    • Grand Prize – E-Business – 2007
    • First Place – Marketing Concepts – 2009
    • Second Place – Computer Concepts – 2009
    • First Place – Management Concepts – 2010
    • First Place – Information Management – 2010
  • State of Louisiana Post Office Project of the Year – Recruiting Brochure – 2008
  • CASE District IV Achievement Award – World Wide Web Site – 2009
  • Alphi Chi National Honor Society – Inducted February 2010
  • Speaker: Higher Ed Experts Webinar, April 2010
  • Beta Gamma Sigma – Inducted April 2010

Interests

project management, web development, accessibility, web standards, shopping, travel, education, fiction, client relationships, CMS, CRM, software, process management. mentoring, technical writing, writing for the web, social media, social networking, Wordpress, Buddypress, application development