In Web development since 1994, Shelley’s initial concentration was e-commerce integration for small business prior to joining the communications team at Southern Arkansas University at Magnolia in 2005. She is now the sole Web professional on a 100-year-old campus with more than 3000 undergraduate students, a thriving graduate studies program, and 400 faculty and staff.
Shelley’s current primary focus is managing a variety of content providers and juggling the site needs of several dozen departments while also supporting recruiting and retention initiatives campuswide. She also handles all social networking and outgoing e-mail marketing communication for the entire University and has been honored with district CASE awards yearly since 2006 for her work.
Shelley just completed her third year on the Program Committee for the Higher Education Web Professionals (HighEdWeb) conference, is actively involved with the higher education and Wordpress communities online, displays all the symptoms of Twitter addiction (@shelleykeith) and may have actually launched the first University Facebook page. Currently in the midst of a campus-wide WPMU implementation, she’s incredibly happy the days of 16,000 static pages and duplicated template files are behind her.
And one day she’d like for CSS to stop hating her. Fingers crossed.